It is also in the years 1970-1980 that Brice (1947-2022), his eldest son, begins to express his artistic talents. After attending the Julian Academy and graduating from the Decorative Arts, Brice Mougin was noticed for his sense of visual impact, graphic line and his shocking formulas. Since 1982, major national and international companies entrust him with their advertising campaigns and this until the 21st century: Jacomo, Nikon, Kickers, Panasonic, Gras Savoie, etc.